Proudly born and raised in Bogotá, Colombia, and now calling Los Angeles home, my journey began in the newsrooms of the Chicago Tribune and MundoFox, where I honed my journalism skills after studying at Loyola University Chicago. However, my career truly gained momentum when I launched a blog and YouTube channel, which paved the way for my first television role as on-air talent for "Cl&Ck," a daily show on Colombia's Canal Uno that delved into culture, music, art, and entertainment. Building on that experience, I went on to produce and host segments for the magazine-style show "8Treinta," where I covered everything from technology to entertainment.

Early on, I recognized the growing importance of multimedia content creation and the increasing prevalence of social media, which fueled my ambition to earn a master’s degree in Strategic Public Relations from USC. As part of my thesis at USC, I produced my first long-form documentary, "New Kings," in 2016, which delves into the power and influence of creators in the digital age. The success and impact of "New Kings" paved the way for my career at Open Influence, a pioneer in creator marketing, where I have worked for the past seven years.